For the global launch of the Honda corporate tagline “The power of dreams” we created the first-ever commercial for the IMAX screen. Through an international crowd-sourcing initiative, the spot not only brought to life the tagline, but also the dream car drawings of a dozen children from as many countries. Each dream car was Honda-powered, and after production toured with the film to museums and IMAX theaters world-wide.

Today the dream cars reside on the fourth floor of the Peterson Automotive Museum in a permanent exhibit for kids.